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Lipstick

#B4186B

Lipstick is a warm medium color with the hex code #B4186B. This vibrant hue can be represented as RGB 180, 24, 107 in digital design or CMYK 0%, 87%, 41%, 29% for print applications. Find matching Pantone color.

Lipstick color values

HEX
#B4186B
RGB
180, 24, 107
HSL
328°, 76%, 40%
CMYK
0, 87, 41, 29

Shades & tints

Darker Lighter

About this color

Lipstick sits at 328° on the color wheel with 76% saturation and 40% lightness, placing it in the magenta-red segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Lipstick is rendered as rgb(180, 24, 107), where the red channel dominates at 180, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Lipstick translates to a CMYK breakdown of 0C 87M 41Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Lipstick

CSS Variable 

:root {
  --brand-primary: #B4186B;
  --brand-primary-rgb: 180, 24, 107;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#B4186B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 87%
Y: 41%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(180, 24, 107)
rgba(180, 24, 107, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

19 brand s with colors near 328° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic
Instagram logo
Instagram
LG logo
LG

Frequently asked questions

What color is #B4186B?
#B4186B is Lipstick, a warm medium color with RGB values of 180, 24, 107. It has a hue of 328°, 76% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #B4186B?
The RGB color code for #B4186B is rgb(180, 24, 107). This means it contains 180 red, 24 green, and 107 blue in the RGB color model.
Is Lipstick a warm or cool color?
Lipstick (#B4186B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #B4186B in CSS?
You can use #B4186B in CSS with: background-color: #B4186B; or color: #B4186B; or as an RGB value: rgb(180, 24, 107). For print design, use CMYK: 0%, 87%, 41%, 29%.

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