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Heliotrope

#B34BE7

Heliotrope is a cool light color with the hex code #B34BE7. This vibrant hue can be represented as RGB 179, 75, 231 in digital design or CMYK 23%, 68%, 0%, 9% for print applications. Find matching Pantone color.

Heliotrope color values

HEX
#B34BE7
RGB
179, 75, 231
HSL
280°, 76%, 60%
CMYK
23, 68, 0, 9

About this color

Heliotrope sits at 280° on the color wheel with 76% saturation and 60% lightness, placing it in the blue-violet segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Heliotrope is rendered as rgb(179, 75, 231), where the blue channel is highest at 231, anchoring the color in the cool register. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Heliotrope translates to a CMYK breakdown of 23C 68M 0Y 9K. The low-to-moderate black value (9%) means the color's character in print comes primarily from its magenta ink content (68%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Heliotrope

CSS Variable

:root {
  --brand-primary: #B34BE7;
  --brand-primary-rgb: 179, 75, 231;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#B34BE7',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 23%
M: 68%
Y: 0%
K: 9%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(179, 75, 231)
rgba(179, 75, 231, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 280° on the color wheel

Frequently asked questions

What color is #B34BE7?
#B34BE7 is Heliotrope, a cool light color with RGB values of 179, 75, 231. It has a hue of 280°, 76% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #B34BE7?
The RGB color code for #B34BE7 is rgb(179, 75, 231). This means it contains 179 red, 75 green, and 231 blue in the RGB color model.
Is Heliotrope a warm or cool color?
Heliotrope (#B34BE7) is a cool color with a hue between 120-300° on the color wheel.
How do I use #B34BE7 in CSS?
You can use #B34BE7 in CSS with: background-color: #B34BE7; or color: #B34BE7; or as an RGB value: rgb(179, 75, 231). For print design, use CMYK: 23%, 68%, 0%, 9%.