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Violet Eggplant

#B31999

Violet Eggplant is a warm medium color with the hex code #B31999. This vibrant hue can be represented as RGB 179, 25, 153 in digital design or CMYK 0%, 86%, 15%, 30% for print applications. Find matching Pantone color.

Violet Eggplant color values

HEX
#B31999
RGB
179, 25, 153
HSL
310°, 75%, 40%
CMYK
0, 86, 15, 30

Shades & tints

Darker Lighter

About this color

Violet Eggplant sits at 310° on the color wheel with 75% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. At 75% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Violet Eggplant is rendered as rgb(179, 25, 153), where the red channel dominates at 179, giving the color a clear red cast. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Violet Eggplant translates to a CMYK breakdown of 0C 86M 15Y 30K. With a moderate key (30%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Violet Eggplant

CSS Variable 

:root {
  --brand-primary: #B31999;
  --brand-primary-rgb: 179, 25, 153;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#B31999',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 86%
Y: 15%
K: 30%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(179, 25, 153)
rgba(179, 25, 153, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 310° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic

Frequently asked questions

What color is #B31999?
#B31999 is Violet Eggplant, a warm medium color with RGB values of 179, 25, 153. It has a hue of 310°, 75% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #B31999?
The RGB color code for #B31999 is rgb(179, 25, 153). This means it contains 179 red, 25 green, and 153 blue in the RGB color model.
Is Violet Eggplant a warm or cool color?
Violet Eggplant (#B31999) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #B31999 in CSS?
You can use #B31999 in CSS with: background-color: #B31999; or color: #B31999; or as an RGB value: rgb(179, 25, 153). For print design, use CMYK: 0%, 86%, 15%, 30%.

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