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Red Violet

#B31991

Red Violet is a warm medium color with the hex code #B31991. This vibrant hue can be represented as RGB 179, 25, 145 in digital design or CMYK 0%, 86%, 19%, 30% for print applications. Find matching Pantone color.

Red Violet color values

HEX
#B31991
RGB
179, 25, 145
HSL
313°, 75%, 40%
CMYK
0, 86, 19, 30

Shades & tints

Darker Lighter

About this color

Red Violet sits at 313° on the color wheel with 75% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. At 75% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Red Violet is rendered as rgb(179, 25, 145), where the red channel dominates at 179, giving the color a clear red cast. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Red Violet translates to a CMYK breakdown of 0C 86M 19Y 30K. With a moderate key (30%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Red Violet

CSS Variable 

:root {
  --brand-primary: #B31991;
  --brand-primary-rgb: 179, 25, 145;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#B31991',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 86%
Y: 19%
K: 30%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(179, 25, 145)
rgba(179, 25, 145, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 313° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic

Frequently asked questions

What color is #B31991?
#B31991 is Red Violet, a warm medium color with RGB values of 179, 25, 145. It has a hue of 313°, 75% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #B31991?
The RGB color code for #B31991 is rgb(179, 25, 145). This means it contains 179 red, 25 green, and 145 blue in the RGB color model.
Is Red Violet a warm or cool color?
Red Violet (#B31991) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #B31991 in CSS?
You can use #B31991 in CSS with: background-color: #B31991; or color: #B31991; or as an RGB value: rgb(179, 25, 145). For print design, use CMYK: 0%, 86%, 19%, 30%.

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