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Lavender

#B281E4

Lavender is a cool light color with the hex code #B281E4. This vibrant hue can be represented as RGB 178, 129, 228 in digital design or CMYK 22%, 43%, 0%, 11% for print applications. Find matching Pantone color.

Lavender color values

HEX
#B281E4
RGB
178, 129, 228
HSL
270°, 65%, 70%
CMYK
22, 43, 0, 11

About this color

Lavender sits at 270° on the color wheel with 65% saturation and 70% lightness, placing it in the blue-violet segment of the spectrum. At 65% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Lavender is rendered as rgb(178, 129, 228), where the blue channel is highest at 228, anchoring the color in the cool register. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Lavender translates to a CMYK breakdown of 22C 43M 0Y 11K. The low-to-moderate black value (11%) means the color's character in print comes primarily from its magenta ink content (43%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Lavender

CSS Variable

:root {
  --brand-primary: #B281E4;
  --brand-primary-rgb: 178, 129, 228;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#B281E4',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 22%
M: 43%
Y: 0%
K: 11%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(178, 129, 228)
rgba(178, 129, 228, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 270° on the color wheel

Frequently asked questions

What color is #B281E4?
#B281E4 is Lavender, a cool light color with RGB values of 178, 129, 228. It has a hue of 270°, 65% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #B281E4?
The RGB color code for #B281E4 is rgb(178, 129, 228). This means it contains 178 red, 129 green, and 228 blue in the RGB color model.
Is Lavender a warm or cool color?
Lavender (#B281E4) is a cool color with a hue between 120-300° on the color wheel.
How do I use #B281E4 in CSS?
You can use #B281E4 in CSS with: background-color: #B281E4; or color: #B281E4; or as an RGB value: rgb(178, 129, 228). For print design, use CMYK: 22%, 43%, 0%, 11%.