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East Side

#B18FD6

East Side is a cool light color with the hex code #B18FD6. This moderately saturated hue can be represented as RGB 177, 143, 214 in digital design or CMYK 17%, 33%, 0%, 16% for print applications. Find matching Pantone color.

East Side color values

HEX
#B18FD6
RGB
177, 143, 214
HSL
269°, 46%, 70%
CMYK
17, 33, 0, 16

About this color

East Side sits at 269° on the color wheel with 46% saturation and 70% lightness, placing it in the blue-violet segment of the spectrum. The moderate 46% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, East Side is rendered as rgb(177, 143, 214), where the blue channel is highest at 214, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, East Side translates to a CMYK breakdown of 17C 33M 0Y 16K. The low-to-moderate black value (16%) means the color's character in print comes primarily from its magenta ink content (33%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use East Side

CSS Variable

:root {
  --brand-primary: #B18FD6;
  --brand-primary-rgb: 177, 143, 214;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#B18FD6',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 17%
M: 33%
Y: 0%
K: 16%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(177, 143, 214)
rgba(177, 143, 214, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 269° on the color wheel

Frequently asked questions

What color is #B18FD6?
#B18FD6 is East Side, a cool light color with RGB values of 177, 143, 214. It has a hue of 269°, 46% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #B18FD6?
The RGB color code for #B18FD6 is rgb(177, 143, 214). This means it contains 177 red, 143 green, and 214 blue in the RGB color model.
Is East Side a warm or cool color?
East Side (#B18FD6) is a cool color with a hue between 120-300° on the color wheel.
How do I use #B18FD6 in CSS?
You can use #B18FD6 in CSS with: background-color: #B18FD6; or color: #B18FD6; or as an RGB value: rgb(177, 143, 214). For print design, use CMYK: 17%, 33%, 0%, 16%.