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Rust

#B0411C

Rust is a warm medium color with the hex code #B0411C. This vibrant hue can be represented as RGB 176, 65, 28 in digital design or CMYK 0%, 63%, 84%, 31% for print applications. Find matching Pantone color.

Rust color values

HEX
#B0411C
RGB
176, 65, 28
HSL
15°, 73%, 40%
CMYK
0, 63, 84, 31

Shades & tints

Darker Lighter

About this color

Rust sits at 15° on the color wheel with 73% saturation and 40% lightness, placing it in the red segment of the spectrum. At 73% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rust is rendered as rgb(176, 65, 28), where the red channel dominates at 176, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Rust translates to a CMYK breakdown of 0C 63M 84Y 31K. With a moderate key (31%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Rust

CSS Variable 

:root {
  --brand-primary: #B0411C;
  --brand-primary-rgb: 176, 65, 28;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#B0411C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 63%
Y: 84%
K: 31%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(176, 65, 28)
rgba(176, 65, 28, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 15° on the color wheel

Airbnb logo
Airbnb
Figma logo
Figma
Reddit logo
Reddit
Microsoft logo
Microsoft

Frequently asked questions

What color is #B0411C?
#B0411C is Rust, a warm medium color with RGB values of 176, 65, 28. It has a hue of 15°, 73% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #B0411C?
The RGB color code for #B0411C is rgb(176, 65, 28). This means it contains 176 red, 65 green, and 28 blue in the RGB color model.
Is Rust a warm or cool color?
Rust (#B0411C) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #B0411C in CSS?
You can use #B0411C in CSS with: background-color: #B0411C; or color: #B0411C; or as an RGB value: rgb(176, 65, 28). For print design, use CMYK: 0%, 63%, 84%, 31%.

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