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Flirt

#AF1D72

Flirt is a warm medium color with the hex code #AF1D72. This vibrant hue can be represented as RGB 175, 29, 114 in digital design or CMYK 0%, 83%, 35%, 31% for print applications. Find matching Pantone color.

Flirt color values

HEX
#AF1D72
RGB
175, 29, 114
HSL
325°, 72%, 40%
CMYK
0, 83, 35, 31

Shades & tints

Darker Lighter

About this color

Flirt sits at 325° on the color wheel with 72% saturation and 40% lightness, placing it in the magenta-red segment of the spectrum. At 72% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Flirt is rendered as rgb(175, 29, 114), where the red channel dominates at 175, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Flirt translates to a CMYK breakdown of 0C 83M 35Y 31K. With a moderate key (31%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Flirt

CSS Variable 

:root {
  --brand-primary: #AF1D72;
  --brand-primary-rgb: 175, 29, 114;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#AF1D72',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 83%
Y: 35%
K: 31%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(175, 29, 114)
rgba(175, 29, 114, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

14 brand s with colors near 325° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic
Instagram logo
Instagram
LG logo
LG

Frequently asked questions

What color is #AF1D72?
#AF1D72 is Flirt, a warm medium color with RGB values of 175, 29, 114. It has a hue of 325°, 72% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #AF1D72?
The RGB color code for #AF1D72 is rgb(175, 29, 114). This means it contains 175 red, 29 green, and 114 blue in the RGB color model.
Is Flirt a warm or cool color?
Flirt (#AF1D72) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #AF1D72 in CSS?
You can use #AF1D72 in CSS with: background-color: #AF1D72; or color: #AF1D72; or as an RGB value: rgb(175, 29, 114). For print design, use CMYK: 0%, 83%, 35%, 31%.

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