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Heliotrope

#AE4BE7

Heliotrope is a cool light color with the hex code #AE4BE7. This vibrant hue can be represented as RGB 174, 75, 231 in digital design or CMYK 25%, 68%, 0%, 9% for print applications. Find matching Pantone color.

Heliotrope color values

HEX
#AE4BE7
RGB
174, 75, 231
HSL
278°, 76%, 60%
CMYK
25, 68, 0, 9

About this color

Heliotrope sits at 278° on the color wheel with 76% saturation and 60% lightness, placing it in the blue-violet segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Heliotrope is rendered as rgb(174, 75, 231), where the blue channel is highest at 231, anchoring the color in the cool register. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Heliotrope translates to a CMYK breakdown of 25C 68M 0Y 9K. The low-to-moderate black value (9%) means the color's character in print comes primarily from its magenta ink content (68%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Heliotrope

CSS Variable

:root {
  --brand-primary: #AE4BE7;
  --brand-primary-rgb: 174, 75, 231;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#AE4BE7',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 25%
M: 68%
Y: 0%
K: 9%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(174, 75, 231)
rgba(174, 75, 231, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 278° on the color wheel

Frequently asked questions

What color is #AE4BE7?
#AE4BE7 is Heliotrope, a cool light color with RGB values of 174, 75, 231. It has a hue of 278°, 76% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #AE4BE7?
The RGB color code for #AE4BE7 is rgb(174, 75, 231). This means it contains 174 red, 75 green, and 231 blue in the RGB color model.
Is Heliotrope a warm or cool color?
Heliotrope (#AE4BE7) is a cool color with a hue between 120-300° on the color wheel.
How do I use #AE4BE7 in CSS?
You can use #AE4BE7 in CSS with: background-color: #AE4BE7; or color: #AE4BE7; or as an RGB value: rgb(174, 75, 231). For print design, use CMYK: 25%, 68%, 0%, 9%.