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Shiraz

#AD0028

Shiraz is a warm dark color with the hex code #AD0028. This vibrant hue can be represented as RGB 173, 0, 40 in digital design or CMYK 0%, 100%, 77%, 32% for print applications. Find matching Pantone color.

Shiraz color values

HEX
#AD0028
RGB
173, 0, 40
HSL
346°, 100%, 34%
CMYK
0, 100, 77, 32

About this color

Shiraz sits at 346° on the color wheel with 100% saturation and 34% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Shiraz is rendered as rgb(173, 0, 40), where the red channel dominates at 173, creating a strongly red-skewed appearance. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Shiraz translates to a CMYK breakdown of 0C 100M 77Y 32K. With a moderate key (32%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Shiraz

CSS Variable

:root {
  --brand-primary: #AD0028;
  --brand-primary-rgb: 173, 0, 40;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#AD0028',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 100%
Y: 77%
K: 32%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(173, 0, 40)
rgba(173, 0, 40, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #AD0028?
#AD0028 is Shiraz, a warm dark color with RGB values of 173, 0, 40. It has a hue of 346°, 100% saturation, and 34% lightness in the HSL color space.
What is the RGB value of #AD0028?
The RGB color code for #AD0028 is rgb(173, 0, 40). This means it contains 173 red, 0 green, and 40 blue in the RGB color model.
Is Shiraz a warm or cool color?
Shiraz (#AD0028) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #AD0028 in CSS?
You can use #AD0028 in CSS with: background-color: #AD0028; or color: #AD0028; or as an RGB value: rgb(173, 0, 40). For print design, use CMYK: 0%, 100%, 77%, 32%.