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Driftwood

#AC7B53

Driftwood is a warm medium color with the hex code #AC7B53. This moderately saturated hue can be represented as RGB 172, 123, 83 in digital design or CMYK 0%, 28%, 52%, 33% for print applications. Find matching Pantone color.

Driftwood color values

HEX
#AC7B53
RGB
172, 123, 83
HSL
27°, 35%, 50%
CMYK
0, 28, 52, 33

About this color

Driftwood sits at 27° on the color wheel with 35% saturation and 50% lightness, placing it in the orange-red segment of the spectrum. The moderate 35% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Driftwood is rendered as rgb(172, 123, 83), where the red channel dominates at 172, giving the color a clear red cast. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Driftwood translates to a CMYK breakdown of 0C 28M 52Y 33K. With a moderate key (33%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Driftwood

CSS Variable

:root {
  --brand-primary: #AC7B53;
  --brand-primary-rgb: 172, 123, 83;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#AC7B53',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 28%
Y: 52%
K: 33%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(172, 123, 83)
rgba(172, 123, 83, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #AC7B53?
#AC7B53 is Driftwood, a warm medium color with RGB values of 172, 123, 83. It has a hue of 27°, 35% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #AC7B53?
The RGB color code for #AC7B53 is rgb(172, 123, 83). This means it contains 172 red, 123 green, and 83 blue in the RGB color model.
Is Driftwood a warm or cool color?
Driftwood (#AC7B53) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #AC7B53 in CSS?
You can use #AC7B53 in CSS with: background-color: #AC7B53; or color: #AC7B53; or as an RGB value: rgb(172, 123, 83). For print design, use CMYK: 0%, 28%, 52%, 33%.