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Bahia

#ABD728

Bahia is a neutral medium color with the hex code #ABD728. This vibrant hue can be represented as RGB 171, 215, 40 in digital design or CMYK 20%, 0%, 81%, 16% for print applications. Find matching Pantone color.

Bahia color values

HEX
#ABD728
RGB
171, 215, 40
HSL
75°, 69%, 50%
CMYK
20, 0, 81, 16

Shades & tints

Darker Lighter

About this color

Bahia sits at 75° on the color wheel with 69% saturation and 50% lightness, placing it in the yellow segment of the spectrum. At 69% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Bahia is rendered as rgb(171, 215, 40), where the green channel leads at 215, pulling the color toward the green-yellow axis. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Bahia translates to a CMYK breakdown of 20C 0M 81Y 16K. The low-to-moderate black value (16%) means the color's character in print comes primarily from its yellow ink content (81%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Bahia

CSS Variable 

:root {
  --brand-primary: #ABD728;
  --brand-primary-rgb: 171, 215, 40;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#ABD728',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 20%
M: 0%
Y: 81%
K: 16%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(171, 215, 40)
rgba(171, 215, 40, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

12 brand s with colors near 75° on the color wheel

Zendesk logo
Zendesk
Robinhood logo
Robinhood
Microsoft logo
Microsoft
Shopify logo
Shopify

Frequently asked questions

What color is #ABD728?
#ABD728 is Bahia, a neutral medium color with RGB values of 171, 215, 40. It has a hue of 75°, 69% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #ABD728?
The RGB color code for #ABD728 is rgb(171, 215, 40). This means it contains 171 red, 215 green, and 40 blue in the RGB color model.
Is Bahia a warm or cool color?
Bahia (#ABD728) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #ABD728 in CSS?
You can use #ABD728 in CSS with: background-color: #ABD728; or color: #ABD728; or as an RGB value: rgb(171, 215, 40). For print design, use CMYK: 20%, 0%, 81%, 16%.

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