Medium Purple is a
cool light color with the hex code #A97BEA.
This vibrant hue can be represented as RGB
169, 123, 234 in digital design or CMYK 28%, 47%, 0%, 8% for print applications.
Find matching Pantone color.
Medium Purple
#A97BEA
Medium Purple color values
- HEX
- #A97BEA
- RGB
- 169, 123, 234
- HSL
- 265°, 73%, 70%
- CMYK
- 28, 47, 0, 8
Shades & tints
Darker Lighter
About this color
Medium Purple sits at 265° on the color wheel with 73% saturation and 70% lightness, placing it in the blue-violet segment of the spectrum. At 73% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Medium Purple is rendered as rgb(169, 123, 234), where the blue channel is highest at 234, producing a strongly blue character. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.
For print, Medium Purple translates to a CMYK breakdown of 28C 47M 0Y 8K. The low-to-moderate black value (8%) means the color's character in print comes primarily from its magenta ink content (47%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Medium Purple
CSS Variable
:root {
--brand-primary: #A97BEA;
--brand-primary-rgb: 169, 123, 234;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#A97BEA',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 28%
M: 47%
Y: 0%
K: 8%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(169, 123, 234)
rgba(169, 123, 234, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #A97BEA?
#A97BEA is Medium Purple, a cool light color with RGB values of 169, 123, 234. It has a hue of 265°, 73%
saturation, and 70% lightness in the HSL color
space.
What is the RGB value of #A97BEA?
The RGB color code for #A97BEA is rgb(169, 123, 234). This means it contains 169 red,
123 green, and 234 blue in the RGB color model.
Is Medium Purple a warm or cool color?
Medium Purple (#A97BEA) is a cool color with a hue between 120-300° on the color wheel.
How do I use #A97BEA in CSS?
You can use #A97BEA in CSS with:
background-color: #A97BEA; or color: #A97BEA; or as an RGB value: rgb(169, 123, 234). For print design, use CMYK: 28%, 47%, 0%, 8%.