Skip to main content

East Side

#A890D5

East Side is a cool light color with the hex code #A890D5. This moderately saturated hue can be represented as RGB 168, 144, 213 in digital design or CMYK 21%, 32%, 0%, 16% for print applications. Find matching Pantone color.

East Side color values

HEX
#A890D5
RGB
168, 144, 213
HSL
261°, 45%, 70%
CMYK
21, 32, 0, 16

Shades & tints

Darker Lighter

About this color

East Side sits at 261° on the color wheel with 45% saturation and 70% lightness, placing it in the blue-violet segment of the spectrum. The moderate 45% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, East Side is rendered as rgb(168, 144, 213), where the blue channel is highest at 213, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, East Side translates to a CMYK breakdown of 21C 32M 0Y 16K. The low-to-moderate black value (16%) means the color's character in print comes primarily from its magenta ink content (32%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use East Side

CSS Variable 

:root {
  --brand-primary: #A890D5;
  --brand-primary-rgb: 168, 144, 213;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#A890D5',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 21%
M: 32%
Y: 0%
K: 16%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(168, 144, 213)
rgba(168, 144, 213, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

13 brand s with colors near 261° on the color wheel

Canva logo
Canva
Patagonia logo
Patagonia
Twitch logo
Twitch
Figma logo
Figma

Frequently asked questions

What color is #A890D5?
#A890D5 is East Side, a cool light color with RGB values of 168, 144, 213. It has a hue of 261°, 45% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #A890D5?
The RGB color code for #A890D5 is rgb(168, 144, 213). This means it contains 168 red, 144 green, and 213 blue in the RGB color model.
Is East Side a warm or cool color?
East Side (#A890D5) is a cool color with a hue between 120-300° on the color wheel.
How do I use #A890D5 in CSS?
You can use #A890D5 in CSS with: background-color: #A890D5; or color: #A890D5; or as an RGB value: rgb(168, 144, 213). For print design, use CMYK: 21%, 32%, 0%, 16%.

Color tools