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Plum

#9C3068

Plum is a warm medium color with the hex code #9C3068. This moderately saturated hue can be represented as RGB 156, 48, 104 in digital design or CMYK 0%, 69%, 33%, 39% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#9C3068
RGB
156, 48, 104
HSL
329°, 53%, 40%
CMYK
0, 69, 33, 39

Shades & Tints

Darker Lighter

About this color

Plum sits at 329° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 53% saturation and 40% lightness, this moderately saturated medium hue balances visibility with restraint.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Plum in print, the CMYK breakdown of 0%, 69%, 33%, 39% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #9C3068;
  --brand-primary-rgb: 156, 48, 104;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#9C3068',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 69%
Y: 33%
K: 39%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(156, 48, 104)
rgba(156, 48, 104, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

2 brand s with colors near 329° on the color wheel

Slack logo
Slack
Mastercard logo
Mastercard

Frequently Asked Questions

What color is #9C3068?
#9C3068 is Plum, a warm medium color with RGB values of 156, 48, 104. It has a hue of 329°, 53% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #9C3068?
The RGB color code for #9C3068 is rgb(156, 48, 104). This means it contains 156 red, 48 green, and 104 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#9C3068) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #9C3068 in CSS?
You can use #9C3068 in CSS with: background-color: #9C3068; or color: #9C3068; or as an RGB value: rgb(156, 48, 104). For print design, use CMYK: 0%, 69%, 33%, 39%.

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