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Plum

#9A3261

Plum is a warm medium color with the hex code #9A3261. This moderately saturated hue can be represented as RGB 154, 50, 97 in digital design or CMYK 0%, 68%, 37%, 40% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#9A3261
RGB
154, 50, 97
HSL
333°, 51%, 40%
CMYK
0, 68, 37, 40

About this color

Plum sits at 333° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 51% saturation and 40% lightness, this moderately saturated medium hue balances visibility with restraint.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Plum in print, the CMYK breakdown of 0%, 68%, 37%, 40% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Plum

CSS Variable

:root {
  --brand-primary: #9A3261;
  --brand-primary-rgb: 154, 50, 97;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#9A3261',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 68%
Y: 37%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(154, 50, 97)
rgba(154, 50, 97, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

4 brand s with colors near 333° on the color wheel

Frequently Asked Questions

What color is #9A3261?
#9A3261 is Plum, a warm medium color with RGB values of 154, 50, 97. It has a hue of 333°, 51% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #9A3261?
The RGB color code for #9A3261 is rgb(154, 50, 97). This means it contains 154 red, 50 green, and 97 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#9A3261) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #9A3261 in CSS?
You can use #9A3261 in CSS with: background-color: #9A3261; or color: #9A3261; or as an RGB value: rgb(154, 50, 97). For print design, use CMYK: 0%, 68%, 37%, 40%.