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Amethyst

#9966CC

Amethyst is a cool light color with the hex code #9966CC. This moderately saturated hue can be represented as RGB 153, 102, 204 in digital design or CMYK 25%, 50%, 0%, 20% for print applications. Find matching Pantone color.

Amethyst color values

HEX
#9966CC
RGB
153, 102, 204
HSL
270°, 50%, 60%
CMYK
25, 50, 0, 20

About this color

Amethyst sits at 270° on the color wheel with 50% saturation and 60% lightness, placing it in the blue-violet segment of the spectrum. The moderate 50% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Amethyst is rendered as rgb(153, 102, 204), where the blue channel is highest at 204, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Amethyst translates to a CMYK breakdown of 25C 50M 0Y 20K. The low-to-moderate black value (20%) means the color's character in print comes primarily from its magenta ink content (50%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Amethyst

CSS Variable

:root {
  --brand-primary: #9966CC;
  --brand-primary-rgb: 153, 102, 204;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#9966CC',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 25%
M: 50%
Y: 0%
K: 20%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(153, 102, 204)
rgba(153, 102, 204, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 270° on the color wheel

Frequently asked questions

What color is #9966CC?
#9966CC is Amethyst, a cool light color with RGB values of 153, 102, 204. It has a hue of 270°, 50% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #9966CC?
The RGB color code for #9966CC is rgb(153, 102, 204). This means it contains 153 red, 102 green, and 204 blue in the RGB color model.
Is Amethyst a warm or cool color?
Amethyst (#9966CC) is a cool color with a hue between 120-300° on the color wheel.
How do I use #9966CC in CSS?
You can use #9966CC in CSS with: background-color: #9966CC; or color: #9966CC; or as an RGB value: rgb(153, 102, 204). For print design, use CMYK: 25%, 50%, 0%, 20%.