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Purple Heart

#9946EC

Purple Heart is a cool light color with the hex code #9946EC. This vibrant hue can be represented as RGB 153, 70, 236 in digital design or CMYK 35%, 70%, 0%, 7% for print applications. Find matching Pantone color.

Purple Heart color values

HEX
#9946EC
RGB
153, 70, 236
HSL
270°, 81%, 60%
CMYK
35, 70, 0, 7

About this color

Purple Heart sits at 270° on the color wheel with 81% saturation and 60% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 81%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Purple Heart is rendered as rgb(153, 70, 236), where the blue channel is highest at 236, producing a strongly blue character. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Purple Heart translates to a CMYK breakdown of 35C 70M 0Y 7K. The low-to-moderate black value (7%) means the color's character in print comes primarily from its magenta ink content (70%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Purple Heart

CSS Variable

:root {
  --brand-primary: #9946EC;
  --brand-primary-rgb: 153, 70, 236;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#9946EC',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 35%
M: 70%
Y: 0%
K: 7%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(153, 70, 236)
rgba(153, 70, 236, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 270° on the color wheel

Frequently asked questions

What color is #9946EC?
#9946EC is Purple Heart, a cool light color with RGB values of 153, 70, 236. It has a hue of 270°, 81% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #9946EC?
The RGB color code for #9946EC is rgb(153, 70, 236). This means it contains 153 red, 70 green, and 236 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#9946EC) is a cool color with a hue between 120-300° on the color wheel.
How do I use #9946EC in CSS?
You can use #9946EC in CSS with: background-color: #9946EC; or color: #9946EC; or as an RGB value: rgb(153, 70, 236). For print design, use CMYK: 35%, 70%, 0%, 7%.