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Purple

#990CC0

Purple is a cool medium color with the hex code #990CC0. This vibrant hue can be represented as RGB 153, 12, 192 in digital design or CMYK 20%, 94%, 0%, 25% for print applications. Find matching Pantone color.

Purple color values

HEX
#990CC0
RGB
153, 12, 192
HSL
287°, 88%, 40%
CMYK
20, 94, 0, 25

Shades & tints

Darker Lighter

About this color

Purple sits at 287° on the color wheel with 88% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 88%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple is rendered as rgb(153, 12, 192), where the blue channel is highest at 192, anchoring the color in the cool register. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple translates to a CMYK breakdown of 20C 94M 0Y 25K. The low-to-moderate black value (25%) means the color's character in print comes primarily from its magenta ink content (94%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Purple

CSS Variable 

:root {
  --brand-primary: #990CC0;
  --brand-primary-rgb: 153, 12, 192;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#990CC0',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 20%
M: 94%
Y: 0%
K: 25%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(153, 12, 192)
rgba(153, 12, 192, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 287° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram
Deezer logo
Deezer
Datadog logo
Datadog

Frequently asked questions

What color is #990CC0?
#990CC0 is Purple, a cool medium color with RGB values of 153, 12, 192. It has a hue of 287°, 88% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #990CC0?
The RGB color code for #990CC0 is rgb(153, 12, 192). This means it contains 153 red, 12 green, and 192 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#990CC0) is a cool color with a hue between 120-300° on the color wheel.
How do I use #990CC0 in CSS?
You can use #990CC0 in CSS with: background-color: #990CC0; or color: #990CC0; or as an RGB value: rgb(153, 12, 192). For print design, use CMYK: 20%, 94%, 0%, 25%.

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