Skip to main content

Flirt

#99007A

Flirt is a warm dark color with the hex code #99007A. This vibrant hue can be represented as RGB 153, 0, 122 in digital design or CMYK 0%, 100%, 20%, 40% for print applications. Find matching Pantone color.

Flirt color values

HEX
#99007A
RGB
153, 0, 122
HSL
312°, 100%, 30%
CMYK
0, 100, 20, 40

Shades & tints

Darker Lighter

About this color

Flirt sits at 312° on the color wheel with 100% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Flirt is rendered as rgb(153, 0, 122), where the red channel dominates at 153, giving the color a clear red cast. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Flirt translates to a CMYK breakdown of 0C 100M 20Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Flirt

CSS Variable 

:root {
  --brand-primary: #99007A;
  --brand-primary-rgb: 153, 0, 122;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#99007A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 100%
Y: 20%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(153, 0, 122)
rgba(153, 0, 122, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 312° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic

Frequently asked questions

What color is #99007A?
#99007A is Flirt, a warm dark color with RGB values of 153, 0, 122. It has a hue of 312°, 100% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #99007A?
The RGB color code for #99007A is rgb(153, 0, 122). This means it contains 153 red, 0 green, and 122 blue in the RGB color model.
Is Flirt a warm or cool color?
Flirt (#99007A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #99007A in CSS?
You can use #99007A in CSS with: background-color: #99007A; or color: #99007A; or as an RGB value: rgb(153, 0, 122). For print design, use CMYK: 0%, 100%, 20%, 40%.

Color tools