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Fresh Eggplant

#99005E

Fresh Eggplant is a warm dark color with the hex code #99005E. This vibrant hue can be represented as RGB 153, 0, 94 in digital design or CMYK 0%, 100%, 39%, 40% for print applications. Find matching Pantone color.

Fresh Eggplant color values

HEX
#99005E
RGB
153, 0, 94
HSL
323°, 100%, 30%
CMYK
0, 100, 39, 40

Shades & tints

Darker Lighter

About this color

Fresh Eggplant sits at 323° on the color wheel with 100% saturation and 30% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Fresh Eggplant is rendered as rgb(153, 0, 94), where the red channel dominates at 153, giving the color a clear red cast. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Fresh Eggplant translates to a CMYK breakdown of 0C 100M 39Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Fresh Eggplant

CSS Variable 

:root {
  --brand-primary: #99005E;
  --brand-primary-rgb: 153, 0, 94;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#99005E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 100%
Y: 39%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(153, 0, 94)
rgba(153, 0, 94, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

10 brand s with colors near 323° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic
Instagram logo
Instagram
LG logo
LG

Frequently asked questions

What color is #99005E?
#99005E is Fresh Eggplant, a warm dark color with RGB values of 153, 0, 94. It has a hue of 323°, 100% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #99005E?
The RGB color code for #99005E is rgb(153, 0, 94). This means it contains 153 red, 0 green, and 94 blue in the RGB color model.
Is Fresh Eggplant a warm or cool color?
Fresh Eggplant (#99005E) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #99005E in CSS?
You can use #99005E in CSS with: background-color: #99005E; or color: #99005E; or as an RGB value: rgb(153, 0, 94). For print design, use CMYK: 0%, 100%, 39%, 40%.

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