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Lavender Purple

#977BB7

Lavender Purple is a cool light color with the hex code #977BB7. This muted hue can be represented as RGB 151, 123, 183 in digital design or CMYK 17%, 33%, 0%, 28% for print applications. Find matching Pantone color.

Lavender Purple color values

HEX
#977BB7
RGB
151, 123, 183
HSL
268°, 29%, 60%
CMYK
17, 33, 0, 28

About this color

Lavender Purple sits at 268° on the color wheel with 29% saturation and 60% lightness, placing it in the blue-violet segment of the spectrum. Its restrained 29% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Lavender Purple is rendered as rgb(151, 123, 183), where the blue channel is highest at 183, anchoring the color in the cool register. Muted saturation at high lightness is a classic formula for soft background fills, placeholder states, and secondary surface colors in light-mode interfaces.

For print, Lavender Purple translates to a CMYK breakdown of 17C 33M 0Y 28K. With a moderate key (28%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Lavender Purple

CSS Variable

:root {
  --brand-primary: #977BB7;
  --brand-primary-rgb: 151, 123, 183;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#977BB7',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 17%
M: 33%
Y: 0%
K: 28%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(151, 123, 183)
rgba(151, 123, 183, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

10 brand s with colors near 268° on the color wheel

Frequently asked questions

What color is #977BB7?
#977BB7 is Lavender Purple, a cool light color with RGB values of 151, 123, 183. It has a hue of 268°, 29% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #977BB7?
The RGB color code for #977BB7 is rgb(151, 123, 183). This means it contains 151 red, 123 green, and 183 blue in the RGB color model.
Is Lavender Purple a warm or cool color?
Lavender Purple (#977BB7) is a cool color with a hue between 120-300° on the color wheel.
How do I use #977BB7 in CSS?
You can use #977BB7 in CSS with: background-color: #977BB7; or color: #977BB7; or as an RGB value: rgb(151, 123, 183). For print design, use CMYK: 17%, 33%, 0%, 28%.