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Totem Pole

#970F02

Totem Pole is a warm dark color with the hex code #970F02. This vibrant hue can be represented as RGB 151, 15, 2 in digital design or CMYK 0%, 90%, 99%, 41% for print applications. Find matching Pantone color.

Totem Pole color values

HEX
#970F02
RGB
151, 15, 2
HSL
5°, 97%, 30%
CMYK
0, 90, 99, 41

Shades & tints

Darker Lighter

About this color

Totem Pole sits at 5° on the color wheel with 97% saturation and 30% lightness, placing it in the red segment of the spectrum. With saturation at 97%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Totem Pole is rendered as rgb(151, 15, 2), where the red channel dominates at 151, creating a strongly red-skewed appearance. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Totem Pole translates to a CMYK breakdown of 0C 90M 99Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Totem Pole

CSS Variable 

:root {
  --brand-primary: #970F02;
  --brand-primary-rgb: 151, 15, 2;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#970F02',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 90%
Y: 99%
K: 41%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(151, 15, 2)
rgba(151, 15, 2, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 5° on the color wheel

Google logo
Google
The North Face logo
The North Face
Adobe logo
Adobe
Figma logo
Figma

Frequently asked questions

What color is #970F02?
#970F02 is Totem Pole, a warm dark color with RGB values of 151, 15, 2. It has a hue of 5°, 97% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #970F02?
The RGB color code for #970F02 is rgb(151, 15, 2). This means it contains 151 red, 15 green, and 2 blue in the RGB color model.
Is Totem Pole a warm or cool color?
Totem Pole (#970F02) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #970F02 in CSS?
You can use #970F02 in CSS with: background-color: #970F02; or color: #970F02; or as an RGB value: rgb(151, 15, 2). For print design, use CMYK: 0%, 90%, 99%, 41%.

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