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Violet Eggplant

#97028A

Violet Eggplant is a warm dark color with the hex code #97028A. This vibrant hue can be represented as RGB 151, 2, 138 in digital design or CMYK 0%, 99%, 9%, 41% for print applications. Find matching Pantone color.

Violet Eggplant color values

HEX
#97028A
RGB
151, 2, 138
HSL
305°, 97%, 30%
CMYK
0, 99, 9, 41

Shades & tints

Darker Lighter

About this color

Violet Eggplant sits at 305° on the color wheel with 97% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 97%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Violet Eggplant is rendered as rgb(151, 2, 138), where the red channel dominates at 151, though the other channels keep the hue balanced. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Violet Eggplant translates to a CMYK breakdown of 0C 99M 9Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Violet Eggplant

CSS Variable 

:root {
  --brand-primary: #97028A;
  --brand-primary-rgb: 151, 2, 138;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#97028A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 99%
Y: 9%
K: 41%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(151, 2, 138)
rgba(151, 2, 138, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 305° on the color wheel

Dunkin' logo
Dunkin'
Nubank logo
Nubank

Frequently asked questions

What color is #97028A?
#97028A is Violet Eggplant, a warm dark color with RGB values of 151, 2, 138. It has a hue of 305°, 97% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #97028A?
The RGB color code for #97028A is rgb(151, 2, 138). This means it contains 151 red, 2 green, and 138 blue in the RGB color model.
Is Violet Eggplant a warm or cool color?
Violet Eggplant (#97028A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #97028A in CSS?
You can use #97028A in CSS with: background-color: #97028A; or color: #97028A; or as an RGB value: rgb(151, 2, 138). For print design, use CMYK: 0%, 99%, 9%, 41%.

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