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Plum

#96035B

Plum is a warm dark color with the hex code #96035B. This vibrant hue can be represented as RGB 150, 3, 91 in digital design or CMYK 0%, 98%, 39%, 41% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#96035B
RGB
150, 3, 91
HSL
324°, 96%, 30%
CMYK
0, 98, 39, 41

Shades & Tints

Darker Lighter

About this color

Plum sits at 324° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 96% saturation and 30% lightness, this vibrant dark hue conveys richness and intensity.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Plum in print, the CMYK breakdown of 0%, 98%, 39%, 41% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #96035B;
  --brand-primary-rgb: 150, 3, 91;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#96035B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 98%
Y: 39%
K: 41%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(150, 3, 91)
rgba(150, 3, 91, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 324° on the color wheel

Slack logo
Slack

Frequently Asked Questions

What color is #96035B?
#96035B is Plum, a warm dark color with RGB values of 150, 3, 91. It has a hue of 324°, 96% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #96035B?
The RGB color code for #96035B is rgb(150, 3, 91). This means it contains 150 red, 3 green, and 91 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#96035B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #96035B in CSS?
You can use #96035B in CSS with: background-color: #96035B; or color: #96035B; or as an RGB value: rgb(150, 3, 91). For print design, use CMYK: 0%, 98%, 39%, 41%.

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