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Plum

#95609F

Plum is a cool medium color with the hex code #95609F. This muted hue can be represented as RGB 149, 96, 159 in digital design or CMYK 6%, 40%, 0%, 38% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#95609F
RGB
149, 96, 159
HSL
290°, 25%, 50%
CMYK
6, 40, 0, 38

About this color

Plum sits at 290° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 25% saturation and 50% lightness, this muted medium hue balances visibility with restraint.

In digital design, cool colors like Plum work well for backgrounds, navigation, and establishing trust. Medium-toned colors offer versatility across both light and dark design themes.

When using Plum in print, the CMYK breakdown of 6%, 40%, 0%, 38% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Plum

CSS Variable

:root {
  --brand-primary: #95609F;
  --brand-primary-rgb: 149, 96, 159;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#95609F',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 6%
M: 40%
Y: 0%
K: 38%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(149, 96, 159)
rgba(149, 96, 159, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

3 brand s with colors near 290° on the color wheel

Frequently Asked Questions

What color is #95609F?
#95609F is Plum, a cool medium color with RGB values of 149, 96, 159. It has a hue of 290°, 25% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #95609F?
The RGB color code for #95609F is rgb(149, 96, 159). This means it contains 149 red, 96 green, and 159 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#95609F) is a cool color with a hue between 120-300° on the color wheel.
How do I use #95609F in CSS?
You can use #95609F in CSS with: background-color: #95609F; or color: #95609F; or as an RGB value: rgb(149, 96, 159). For print design, use CMYK: 6%, 40%, 0%, 38%.