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Purple Heart

#944BE7

Purple Heart is a cool light color with the hex code #944BE7. This vibrant hue can be represented as RGB 148, 75, 231 in digital design or CMYK 36%, 68%, 0%, 9% for print applications. Find matching Pantone color.

Purple Heart color values

HEX
#944BE7
RGB
148, 75, 231
HSL
268°, 76%, 60%
CMYK
36, 68, 0, 9

About this color

Purple Heart sits at 268° on the color wheel with 76% saturation and 60% lightness, placing it in the blue-violet segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Purple Heart is rendered as rgb(148, 75, 231), where the blue channel is highest at 231, producing a strongly blue character. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Purple Heart translates to a CMYK breakdown of 36C 68M 0Y 9K. The low-to-moderate black value (9%) means the color's character in print comes primarily from its magenta ink content (68%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Purple Heart

CSS Variable

:root {
  --brand-primary: #944BE7;
  --brand-primary-rgb: 148, 75, 231;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#944BE7',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 36%
M: 68%
Y: 0%
K: 9%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(148, 75, 231)
rgba(148, 75, 231, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

10 brand s with colors near 268° on the color wheel

Frequently asked questions

What color is #944BE7?
#944BE7 is Purple Heart, a cool light color with RGB values of 148, 75, 231. It has a hue of 268°, 76% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #944BE7?
The RGB color code for #944BE7 is rgb(148, 75, 231). This means it contains 148 red, 75 green, and 231 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#944BE7) is a cool color with a hue between 120-300° on the color wheel.
How do I use #944BE7 in CSS?
You can use #944BE7 in CSS with: background-color: #944BE7; or color: #944BE7; or as an RGB value: rgb(148, 75, 231). For print design, use CMYK: 36%, 68%, 0%, 9%.