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Avocado

#909669

Avocado is a neutral medium color with the hex code #909669. This muted hue can be represented as RGB 144, 150, 105 in digital design or CMYK 4%, 0%, 30%, 41% for print applications. Find matching Pantone color.

Avocado color values

HEX
#909669
RGB
144, 150, 105
HSL
68°, 18%, 50%
CMYK
4, 0, 30, 41

Shades & tints

Darker Lighter

About this color

Avocado sits at 68° on the color wheel with 18% saturation and 50% lightness, placing it in the yellow segment of the spectrum. Its restrained 18% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Avocado is rendered as rgb(144, 150, 105), where the green channel leads at 150, with red and blue channels close behind. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Avocado translates to a CMYK breakdown of 4C 0M 30Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Avocado

CSS Variable 

:root {
  --brand-primary: #909669;
  --brand-primary-rgb: 144, 150, 105;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#909669',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 4%
M: 0%
Y: 30%
K: 41%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(144, 150, 105)
rgba(144, 150, 105, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

20 brand s with colors near 68° on the color wheel

Linktree logo
Linktree
Robinhood logo
Robinhood
Zendesk logo
Zendesk
Snapchat logo
Snapchat

Frequently asked questions

What color is #909669?
#909669 is Avocado, a neutral medium color with RGB values of 144, 150, 105. It has a hue of 68°, 18% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #909669?
The RGB color code for #909669 is rgb(144, 150, 105). This means it contains 144 red, 150 green, and 105 blue in the RGB color model.
Is Avocado a warm or cool color?
Avocado (#909669) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #909669 in CSS?
You can use #909669 in CSS with: background-color: #909669; or color: #909669; or as an RGB value: rgb(144, 150, 105). For print design, use CMYK: 4%, 0%, 30%, 41%.

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