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Plum

#8E3E76

Plum is a warm medium color with the hex code #8E3E76. This moderately saturated hue can be represented as RGB 142, 62, 118 in digital design or CMYK 0%, 56%, 17%, 44% for print applications. Find matching Pantone color.

Plum color values

HEX
#8E3E76
RGB
142, 62, 118
HSL
318°, 39%, 40%
CMYK
0, 56, 17, 44

About this color

Plum sits at 318° on the color wheel with 39% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 39% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Plum is rendered as rgb(142, 62, 118), where the red channel dominates at 142, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Plum translates to a CMYK breakdown of 0C 56M 17Y 44K. With a moderate key (44%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Plum

CSS Variable

:root {
  --brand-primary: #8E3E76;
  --brand-primary-rgb: 142, 62, 118;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#8E3E76',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 56%
Y: 17%
K: 44%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(142, 62, 118)
rgba(142, 62, 118, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

5 brand s with colors near 318° on the color wheel

Frequently asked questions

What color is #8E3E76?
#8E3E76 is Plum, a warm medium color with RGB values of 142, 62, 118. It has a hue of 318°, 39% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #8E3E76?
The RGB color code for #8E3E76 is rgb(142, 62, 118). This means it contains 142 red, 62 green, and 118 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#8E3E76) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #8E3E76 in CSS?
You can use #8E3E76 in CSS with: background-color: #8E3E76; or color: #8E3E76; or as an RGB value: rgb(142, 62, 118). For print design, use CMYK: 0%, 56%, 17%, 44%.