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Plum

#8A428A

Plum is a warm medium color with the hex code #8A428A. This moderately saturated hue can be represented as RGB 138, 66, 138 in digital design or CMYK 0%, 52%, 0%, 46% for print applications. Find matching Pantone color.

Plum color values

HEX
#8A428A
RGB
138, 66, 138
HSL
300°, 35%, 40%
CMYK
0, 52, 0, 46

Shades & tints

Darker Lighter

About this color

Plum sits at 300° on the color wheel with 35% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 35% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Plum is rendered as rgb(138, 66, 138), where the red channel dominates at 138, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Plum translates to a CMYK breakdown of 0C 52M 0Y 46K. With a moderate key (46%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #8A428A;
  --brand-primary-rgb: 138, 66, 138;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#8A428A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 52%
Y: 0%
K: 46%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(138, 66, 138)
rgba(138, 66, 138, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 300° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram

Frequently asked questions

What color is #8A428A?
#8A428A is Plum, a warm medium color with RGB values of 138, 66, 138. It has a hue of 300°, 35% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #8A428A?
The RGB color code for #8A428A is rgb(138, 66, 138). This means it contains 138 red, 66 green, and 138 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#8A428A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #8A428A in CSS?
You can use #8A428A in CSS with: background-color: #8A428A; or color: #8A428A; or as an RGB value: rgb(138, 66, 138). For print design, use CMYK: 0%, 52%, 0%, 46%.

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