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Plum

#804D6C

Plum is a warm medium color with the hex code #804D6C. This muted hue can be represented as RGB 128, 77, 108 in digital design or CMYK 0%, 40%, 16%, 50% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#804D6C
RGB
128, 77, 108
HSL
324°, 25%, 40%
CMYK
0, 40, 16, 50

Shades & Tints

Darker Lighter

About this color

Plum sits at 324° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 25% saturation and 40% lightness, this muted medium hue balances visibility with restraint.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Plum in print, the CMYK breakdown of 0%, 40%, 16%, 50% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #804D6C;
  --brand-primary-rgb: 128, 77, 108;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#804D6C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 40%
Y: 16%
K: 50%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(128, 77, 108)
rgba(128, 77, 108, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 324° on the color wheel

Slack logo
Slack

Frequently Asked Questions

What color is #804D6C?
#804D6C is Plum, a warm medium color with RGB values of 128, 77, 108. It has a hue of 324°, 25% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #804D6C?
The RGB color code for #804D6C is rgb(128, 77, 108). This means it contains 128 red, 77 green, and 108 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#804D6C) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #804D6C in CSS?
You can use #804D6C in CSS with: background-color: #804D6C; or color: #804D6C; or as an RGB value: rgb(128, 77, 108). For print design, use CMYK: 0%, 40%, 16%, 50%.

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