Plum

Q: How do I use #7D1C63 in CSS?

You can use #7D1C63 in CSS with: background-color: #7D1C63; or color: #7D1C63; or as an RGB value: rgb(125, 28, 99). For print design, use CMYK: 0%, 78%, 21%, 51%.

#7D1C63

Plum is a warm dark color with the hex code #7D1C63. This vibrant hue can be represented as RGB 125, 28, 99 in digital design or CMYK 0%, 78%, 21%, 51% for print applications. Find matching Pantone color.

Plum color values

HEX: #7D1C63
RGB: 125, 28, 99
HSL: 316°, 63%, 30%
CMYK: 0, 78, 21, 51

Shades & tints

Darker Lighter

About this color

Plum sits at 316° on the color wheel with 63% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. At 63% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Plum is rendered as rgb(125, 28, 99), where the red channel dominates at 125, giving the color a clear red cast. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Plum translates to a CMYK breakdown of 0C 78M 21Y 51K. A substantial black component (51%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable

:root {
  --brand-primary: #7D1C63;
  --brand-primary-rgb: 125, 28, 99;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#7D1C63',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 78%
Y: 21%
K: 51%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(125, 28, 99)
rgba(125, 28, 99, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

5 brand s with colors near 316° on the color wheel

Frequently asked questions

What color is #7D1C63?

#7D1C63 is Plum, a warm dark color with RGB values of 125, 28, 99. It has a hue of 316°, 63% saturation, and 30% lightness in the HSL color space.

What is the RGB value of #7D1C63?

The RGB color code for #7D1C63 is rgb(125, 28, 99). This means it contains 125 red, 28 green, and 99 blue in the RGB color model.

Is Plum a warm or cool color?

Plum (#7D1C63) is a warm color with a hue between 0-60° or 300-360° on the color wheel.

How do I use #7D1C63 in CSS?

You can use #7D1C63 in CSS with: background-color: #7D1C63; or color: #7D1C63; or as an RGB value: rgb(125, 28, 99). For print design, use CMYK: 0%, 78%, 21%, 51%.