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Amethyst

#7B50AF

Amethyst is a cool medium color with the hex code #7B50AF. This moderately saturated hue can be represented as RGB 123, 80, 175 in digital design or CMYK 30%, 54%, 0%, 31% for print applications. Find matching Pantone color.

Amethyst Color Values

HEX
#7B50AF
RGB
123, 80, 175
HSL
267°, 37%, 50%
CMYK
30, 54, 0, 31

About this color

Amethyst sits at 267° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 37% saturation and 50% lightness, this moderately saturated medium hue balances visibility with restraint.

In digital design, cool colors like Amethyst work well for backgrounds, navigation, and establishing trust. Medium-toned colors offer versatility across both light and dark design themes.

When using Amethyst in print, the CMYK breakdown of 30%, 54%, 0%, 31% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Amethyst

CSS Variable

:root {
  --brand-primary: #7B50AF;
  --brand-primary-rgb: 123, 80, 175;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#7B50AF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 30%
M: 54%
Y: 0%
K: 31%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(123, 80, 175)
rgba(123, 80, 175, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

6 brand s with colors near 267° on the color wheel

Frequently Asked Questions

What color is #7B50AF?
#7B50AF is Amethyst, a cool medium color with RGB values of 123, 80, 175. It has a hue of 267°, 37% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #7B50AF?
The RGB color code for #7B50AF is rgb(123, 80, 175). This means it contains 123 red, 80 green, and 175 blue in the RGB color model.
Is Amethyst a warm or cool color?
Amethyst (#7B50AF) is a cool color with a hue between 120-300° on the color wheel.
How do I use #7B50AF in CSS?
You can use #7B50AF in CSS with: background-color: #7B50AF; or color: #7B50AF; or as an RGB value: rgb(123, 80, 175). For print design, use CMYK: 30%, 54%, 0%, 31%.