Plum is a
warm dark color with the hex code #7B1E61.
This vibrant hue can be represented as RGB
123, 30, 97 in digital design or CMYK 0%, 76%, 21%, 52% for print applications.
Find matching Pantone color.
Plum
#7B1E61
Plum color values
- HEX
- #7B1E61
- RGB
- 123, 30, 97
- HSL
- 317°, 61%, 30%
- CMYK
- 0, 76, 21, 52
Shades & tints
Darker Lighter
About this color
Plum sits at 317° on the color wheel with 61% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. At 61% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.
In digital environments, Plum is rendered as rgb(123, 30, 97), where the red channel dominates at 123, giving the color a clear red cast. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.
For print, Plum translates to a CMYK breakdown of 0C 76M 21Y 52K. A substantial black component (52%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Plum
CSS Variable
:root {
--brand-primary: #7B1E61;
--brand-primary-rgb: 123, 30, 97;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#7B1E61',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 76%
Y: 21%
K: 52%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(123, 30, 97)
rgba(123, 30, 97, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #7B1E61?
#7B1E61 is Plum, a warm dark color with RGB values of 123, 30, 97. It has a hue of 317°, 61%
saturation, and 30% lightness in the HSL color
space.
What is the RGB value of #7B1E61?
The RGB color code for #7B1E61 is rgb(123, 30, 97). This means it contains 123 red,
30 green, and 97 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#7B1E61) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #7B1E61 in CSS?
You can use #7B1E61 in CSS with:
background-color: #7B1E61; or color: #7B1E61; or as an RGB value: rgb(123, 30, 97). For print design, use CMYK: 0%, 76%, 21%, 52%.