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Avocado

#787E4E

Avocado is a neutral medium color with the hex code #787E4E. This muted hue can be represented as RGB 120, 126, 78 in digital design or CMYK 5%, 0%, 38%, 51% for print applications. Find matching Pantone color.

Avocado color values

HEX
#787E4E
RGB
120, 126, 78
HSL
68°, 24%, 40%
CMYK
5, 0, 38, 51

Shades & tints

Darker Lighter

About this color

Avocado sits at 68° on the color wheel with 24% saturation and 40% lightness, placing it in the yellow segment of the spectrum. Its restrained 24% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Avocado is rendered as rgb(120, 126, 78), where the green channel leads at 126, with red and blue channels close behind. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Avocado translates to a CMYK breakdown of 5C 0M 38Y 51K. A substantial black component (51%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Avocado

CSS Variable 

:root {
  --brand-primary: #787E4E;
  --brand-primary-rgb: 120, 126, 78;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#787E4E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 5%
M: 0%
Y: 38%
K: 51%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(120, 126, 78)
rgba(120, 126, 78, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

20 brand s with colors near 68° on the color wheel

Linktree logo
Linktree
Robinhood logo
Robinhood
Zendesk logo
Zendesk
Snapchat logo
Snapchat

Frequently asked questions

What color is #787E4E?
#787E4E is Avocado, a neutral medium color with RGB values of 120, 126, 78. It has a hue of 68°, 24% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #787E4E?
The RGB color code for #787E4E is rgb(120, 126, 78). This means it contains 120 red, 126 green, and 78 blue in the RGB color model.
Is Avocado a warm or cool color?
Avocado (#787E4E) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #787E4E in CSS?
You can use #787E4E in CSS with: background-color: #787E4E; or color: #787E4E; or as an RGB value: rgb(120, 126, 78). For print design, use CMYK: 5%, 0%, 38%, 51%.

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