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Falcon

#78546D

Falcon is a warm medium color with the hex code #78546D. This muted hue can be represented as RGB 120, 84, 109 in digital design or CMYK 0%, 30%, 9%, 53% for print applications. Find matching Pantone color.

Falcon color values

HEX
#78546D
RGB
120, 84, 109
HSL
318°, 18%, 40%
CMYK
0, 30, 9, 53

Shades & tints

Darker Lighter

About this color

Falcon sits at 318° on the color wheel with 18% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. Its restrained 18% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Falcon is rendered as rgb(120, 84, 109), where the red channel dominates at 120, though the other channels keep the hue balanced. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Falcon translates to a CMYK breakdown of 0C 30M 9Y 53K. A substantial black component (53%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Falcon

CSS Variable 

:root {
  --brand-primary: #78546D;
  --brand-primary-rgb: 120, 84, 109;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#78546D',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 30%
Y: 9%
K: 53%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(120, 84, 109)
rgba(120, 84, 109, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

5 brand s with colors near 318° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic
Instagram logo
Instagram
LG logo
LG

Frequently asked questions

What color is #78546D?
#78546D is Falcon, a warm medium color with RGB values of 120, 84, 109. It has a hue of 318°, 18% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #78546D?
The RGB color code for #78546D is rgb(120, 84, 109). This means it contains 120 red, 84 green, and 109 blue in the RGB color model.
Is Falcon a warm or cool color?
Falcon (#78546D) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #78546D in CSS?
You can use #78546D in CSS with: background-color: #78546D; or color: #78546D; or as an RGB value: rgb(120, 84, 109). For print design, use CMYK: 0%, 30%, 9%, 53%.

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