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Plum

#78216A

Plum is a warm dark color with the hex code #78216A. This moderately saturated hue can be represented as RGB 120, 33, 106 in digital design or CMYK 0%, 73%, 12%, 53% for print applications. Find matching Pantone color.

Plum color values

HEX
#78216A
RGB
120, 33, 106
HSL
310°, 57%, 30%
CMYK
0, 73, 12, 53

Shades & tints

Darker Lighter

About this color

Plum sits at 310° on the color wheel with 57% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 57% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Plum is rendered as rgb(120, 33, 106), where the red channel dominates at 120, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Plum translates to a CMYK breakdown of 0C 73M 12Y 53K. A substantial black component (53%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #78216A;
  --brand-primary-rgb: 120, 33, 106;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#78216A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 73%
Y: 12%
K: 53%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(120, 33, 106)
rgba(120, 33, 106, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 310° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic

Frequently asked questions

What color is #78216A?
#78216A is Plum, a warm dark color with RGB values of 120, 33, 106. It has a hue of 310°, 57% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #78216A?
The RGB color code for #78216A is rgb(120, 33, 106). This means it contains 120 red, 33 green, and 106 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#78216A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #78216A in CSS?
You can use #78216A in CSS with: background-color: #78216A; or color: #78216A; or as an RGB value: rgb(120, 33, 106). For print design, use CMYK: 0%, 73%, 12%, 53%.

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