Malibu is a
cool light color with the hex code #77C4EE.
This vibrant hue can be represented as RGB
119, 196, 238 in digital design or CMYK 50%, 18%, 0%, 7% for print applications.
Find matching Pantone color.
Malibu
#77C4EE
Malibu color values
- HEX
- #77C4EE
- RGB
- 119, 196, 238
- HSL
- 201°, 78%, 70%
- CMYK
- 50, 18, 0, 7
Shades & tints
Darker Lighter
About this color
Malibu sits at 201° on the color wheel with 78% saturation and 70% lightness, placing it in the blue segment of the spectrum. At 78% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Malibu is rendered as rgb(119, 196, 238), where the blue channel is highest at 238, anchoring the color in the cool register. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.
For print, Malibu translates to a CMYK breakdown of 50C 18M 0Y 7K. The low-to-moderate black value (7%) means the color's character in print comes primarily from its cyan ink content (50%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Malibu
CSS Variable
:root {
--brand-primary: #77C4EE;
--brand-primary-rgb: 119, 196, 238;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#77C4EE',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 50%
M: 18%
Y: 0%
K: 7%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(119, 196, 238)
rgba(119, 196, 238, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #77C4EE?
#77C4EE is Malibu, a cool light color with RGB values of 119, 196, 238. It has a hue of 201°, 78%
saturation, and 70% lightness in the HSL color
space.
What is the RGB value of #77C4EE?
The RGB color code for #77C4EE is rgb(119, 196, 238). This means it contains 119 red,
196 green, and 238 blue in the RGB color model.
Is Malibu a warm or cool color?
Malibu (#77C4EE) is a cool color with a hue between 120-300° on the color wheel.
How do I use #77C4EE in CSS?
You can use #77C4EE in CSS with:
background-color: #77C4EE; or color: #77C4EE; or as an RGB value: rgb(119, 196, 238). For print design, use CMYK: 50%, 18%, 0%, 7%.