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Purple Heart

#7728D7

Purple Heart is a cool medium color with the hex code #7728D7. This vibrant hue can be represented as RGB 119, 40, 215 in digital design or CMYK 45%, 81%, 0%, 16% for print applications. Find matching Pantone color.

Purple Heart color values

HEX
#7728D7
RGB
119, 40, 215
HSL
267°, 69%, 50%
CMYK
45, 81, 0, 16

Shades & tints

Darker Lighter

About this color

Purple Heart sits at 267° on the color wheel with 69% saturation and 50% lightness, placing it in the blue-violet segment of the spectrum. At 69% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(119, 40, 215), where the blue channel is highest at 215, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple Heart translates to a CMYK breakdown of 45C 81M 0Y 16K. The low-to-moderate black value (16%) means the color's character in print comes primarily from its magenta ink content (81%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Purple Heart

CSS Variable 

:root {
  --brand-primary: #7728D7;
  --brand-primary-rgb: 119, 40, 215;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#7728D7',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 45%
M: 81%
Y: 0%
K: 16%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(119, 40, 215)
rgba(119, 40, 215, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

11 brand s with colors near 267° on the color wheel

Datadog logo
Datadog
Canva logo
Canva
Figma logo
Figma
Patagonia logo
Patagonia

Frequently asked questions

What color is #7728D7?
#7728D7 is Purple Heart, a cool medium color with RGB values of 119, 40, 215. It has a hue of 267°, 69% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #7728D7?
The RGB color code for #7728D7 is rgb(119, 40, 215). This means it contains 119 red, 40 green, and 215 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#7728D7) is a cool color with a hue between 120-300° on the color wheel.
How do I use #7728D7 in CSS?
You can use #7728D7 in CSS with: background-color: #7728D7; or color: #7728D7; or as an RGB value: rgb(119, 40, 215). For print design, use CMYK: 45%, 81%, 0%, 16%.

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