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Vivid Violet

#772178

Vivid Violet is a cool dark color with the hex code #772178. This moderately saturated hue can be represented as RGB 119, 33, 120 in digital design or CMYK 1%, 73%, 0%, 53% for print applications. Find matching Pantone color.

Vivid Violet color values

HEX
#772178
RGB
119, 33, 120
HSL
299°, 57%, 30%
CMYK
1, 73, 0, 53

Shades & tints

Darker Lighter

About this color

Vivid Violet sits at 299° on the color wheel with 57% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 57% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Vivid Violet is rendered as rgb(119, 33, 120), where the blue channel is highest at 120, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Vivid Violet translates to a CMYK breakdown of 1C 73M 0Y 53K. A substantial black component (53%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Vivid Violet

CSS Variable 

:root {
  --brand-primary: #772178;
  --brand-primary-rgb: 119, 33, 120;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#772178',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 1%
M: 73%
Y: 0%
K: 53%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(119, 33, 120)
rgba(119, 33, 120, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 299° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram

Frequently asked questions

What color is #772178?
#772178 is Vivid Violet, a cool dark color with RGB values of 119, 33, 120. It has a hue of 299°, 57% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #772178?
The RGB color code for #772178 is rgb(119, 33, 120). This means it contains 119 red, 33 green, and 120 blue in the RGB color model.
Is Vivid Violet a warm or cool color?
Vivid Violet (#772178) is a cool color with a hue between 120-300° on the color wheel.
How do I use #772178 in CSS?
You can use #772178 in CSS with: background-color: #772178; or color: #772178; or as an RGB value: rgb(119, 33, 120). For print design, use CMYK: 1%, 73%, 0%, 53%.

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