Plum is a
warm dark color with the hex code #76236B.
This moderately saturated hue can be represented as RGB
118, 35, 107 in digital design or CMYK 0%, 70%, 9%, 54% for print applications.
Find matching Pantone color.
Plum
#76236B
Plum color values
- HEX
- #76236B
- RGB
- 118, 35, 107
- HSL
- 308°, 54%, 30%
- CMYK
- 0, 70, 9, 54
Shades & tints
Darker Lighter
About this color
Plum sits at 308° on the color wheel with 54% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 54% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.
In digital environments, Plum is rendered as rgb(118, 35, 107), where the red channel dominates at 118, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.
For print, Plum translates to a CMYK breakdown of 0C 70M 9Y 54K. A substantial black component (54%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Plum
CSS Variable
:root {
--brand-primary: #76236B;
--brand-primary-rgb: 118, 35, 107;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#76236B',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 70%
Y: 9%
K: 54%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(118, 35, 107)
rgba(118, 35, 107, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #76236B?
#76236B is Plum, a warm dark color with RGB values of 118, 35, 107. It has a hue of 308°, 54%
saturation, and 30% lightness in the HSL color
space.
What is the RGB value of #76236B?
The RGB color code for #76236B is rgb(118, 35, 107). This means it contains 118 red,
35 green, and 107 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#76236B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #76236B in CSS?
You can use #76236B in CSS with:
background-color: #76236B; or color: #76236B; or as an RGB value: rgb(118, 35, 107). For print design, use CMYK: 0%, 70%, 9%, 54%.