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West Coast

#755B24

West Coast is a warm dark color with the hex code #755B24. This moderately saturated hue can be represented as RGB 117, 91, 36 in digital design or CMYK 0%, 22%, 69%, 54% for print applications. Find matching Pantone color.

West Coast color values

HEX
#755B24
RGB
117, 91, 36
HSL
41°, 53%, 30%
CMYK
0, 22, 69, 54

About this color

West Coast sits at 41° on the color wheel with 53% saturation and 30% lightness, placing it in the orange-red segment of the spectrum. The moderate 53% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, West Coast is rendered as rgb(117, 91, 36), where the red channel dominates at 117, giving the color a clear red cast. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, West Coast translates to a CMYK breakdown of 0C 22M 69Y 54K. A substantial black component (54%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use West Coast

CSS Variable

:root {
  --brand-primary: #755B24;
  --brand-primary-rgb: 117, 91, 36;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#755B24',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 22%
Y: 69%
K: 54%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(117, 91, 36)
rgba(117, 91, 36, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #755B24?
#755B24 is West Coast, a warm dark color with RGB values of 117, 91, 36. It has a hue of 41°, 53% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #755B24?
The RGB color code for #755B24 is rgb(117, 91, 36). This means it contains 117 red, 91 green, and 36 blue in the RGB color model.
Is West Coast a warm or cool color?
West Coast (#755B24) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #755B24 in CSS?
You can use #755B24 in CSS with: background-color: #755B24; or color: #755B24; or as an RGB value: rgb(117, 91, 36). For print design, use CMYK: 0%, 22%, 69%, 54%.