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Rum

#745478

Rum is a cool medium color with the hex code #745478. This muted hue can be represented as RGB 116, 84, 120 in digital design or CMYK 3%, 30%, 0%, 53% for print applications. Find matching Pantone color.

Rum color values

HEX
#745478
RGB
116, 84, 120
HSL
293°, 18%, 40%
CMYK
3, 30, 0, 53

About this color

Rum sits at 293° on the color wheel with 18% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. Its restrained 18% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rum is rendered as rgb(116, 84, 120), where the blue channel is highest at 120, though it sits close to the other channels. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Rum translates to a CMYK breakdown of 3C 30M 0Y 53K. A substantial black component (53%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Rum

CSS Variable

:root {
  --brand-primary: #745478;
  --brand-primary-rgb: 116, 84, 120;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#745478',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 3%
M: 30%
Y: 0%
K: 53%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(116, 84, 120)
rgba(116, 84, 120, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

4 brand s with colors near 293° on the color wheel

Frequently asked questions

What color is #745478?
#745478 is Rum, a cool medium color with RGB values of 116, 84, 120. It has a hue of 293°, 18% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #745478?
The RGB color code for #745478 is rgb(116, 84, 120). This means it contains 116 red, 84 green, and 120 blue in the RGB color model.
Is Rum a warm or cool color?
Rum (#745478) is a cool color with a hue between 120-300° on the color wheel.
How do I use #745478 in CSS?
You can use #745478 in CSS with: background-color: #745478; or color: #745478; or as an RGB value: rgb(116, 84, 120). For print design, use CMYK: 3%, 30%, 0%, 53%.