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Trendy Pink

#744D80

Trendy Pink is a cool medium color with the hex code #744D80. This muted hue can be represented as RGB 116, 77, 128 in digital design or CMYK 9%, 40%, 0%, 50% for print applications. Find matching Pantone color.

Trendy Pink color values

HEX
#744D80
RGB
116, 77, 128
HSL
286°, 25%, 40%
CMYK
9, 40, 0, 50

Shades & tints

Darker Lighter

About this color

Trendy Pink sits at 286° on the color wheel with 25% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. Its restrained 25% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Trendy Pink is rendered as rgb(116, 77, 128), where the blue channel is highest at 128, though it sits close to the other channels. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Trendy Pink translates to a CMYK breakdown of 9C 40M 0Y 50K. With a moderate key (50%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Trendy Pink

CSS Variable 

:root {
  --brand-primary: #744D80;
  --brand-primary-rgb: 116, 77, 128;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#744D80',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 9%
M: 40%
Y: 0%
K: 50%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(116, 77, 128)
rgba(116, 77, 128, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 286° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram
Deezer logo
Deezer
Datadog logo
Datadog

Frequently asked questions

What color is #744D80?
#744D80 is Trendy Pink, a cool medium color with RGB values of 116, 77, 128. It has a hue of 286°, 25% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #744D80?
The RGB color code for #744D80 is rgb(116, 77, 128). This means it contains 116 red, 77 green, and 128 blue in the RGB color model.
Is Trendy Pink a warm or cool color?
Trendy Pink (#744D80) is a cool color with a hue between 120-300° on the color wheel.
How do I use #744D80 in CSS?
You can use #744D80 in CSS with: background-color: #744D80; or color: #744D80; or as an RGB value: rgb(116, 77, 128). For print design, use CMYK: 9%, 40%, 0%, 50%.

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