Wild Blue Yonder is a
cool light color with the hex code #737FBF.
This moderately saturated hue can be represented as RGB
115, 127, 191 in digital design or CMYK 40%, 34%, 0%, 25% for print applications.
Find matching Pantone color.
Wild Blue Yonder
#737FBF
Wild Blue Yonder color values
- HEX
- #737FBF
- RGB
- 115, 127, 191
- HSL
- 231°, 37%, 60%
- CMYK
- 40, 34, 0, 25
Shades & tints
Darker Lighter
About this color
Wild Blue Yonder sits at 231° on the color wheel with 37% saturation and 60% lightness, placing it in the blue segment of the spectrum. The moderate 37% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Wild Blue Yonder is rendered as rgb(115, 127, 191), where the blue channel is highest at 191, producing a strongly blue character. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.
For print, Wild Blue Yonder translates to a CMYK breakdown of 40C 34M 0Y 25K. The low-to-moderate black value (25%) means the color's character in print comes primarily from its cyan ink content (40%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Wild Blue Yonder
CSS Variable
:root {
--brand-primary: #737FBF;
--brand-primary-rgb: 115, 127, 191;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#737FBF',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 40%
M: 34%
Y: 0%
K: 25%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(115, 127, 191)
rgba(115, 127, 191, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #737FBF?
#737FBF is Wild Blue Yonder, a cool light color with RGB values of 115, 127, 191. It has a hue of 231°, 37%
saturation, and 60% lightness in the HSL color
space.
What is the RGB value of #737FBF?
The RGB color code for #737FBF is rgb(115, 127, 191). This means it contains 115 red,
127 green, and 191 blue in the RGB color model.
Is Wild Blue Yonder a warm or cool color?
Wild Blue Yonder (#737FBF) is a cool color with a hue between 120-300° on the color wheel.
How do I use #737FBF in CSS?
You can use #737FBF in CSS with:
background-color: #737FBF; or color: #737FBF; or as an RGB value: rgb(115, 127, 191). For print design, use CMYK: 40%, 34%, 0%, 25%.