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Go Ben

#737656

Go Ben is a neutral medium color with the hex code #737656. This muted hue can be represented as RGB 115, 118, 86 in digital design or CMYK 3%, 0%, 27%, 54% for print applications. Find matching Pantone color.

Go Ben color values

HEX
#737656
RGB
115, 118, 86
HSL
66°, 16%, 40%
CMYK
3, 0, 27, 54

Shades & tints

Darker Lighter

About this color

Go Ben sits at 66° on the color wheel with 16% saturation and 40% lightness, placing it in the yellow segment of the spectrum. Its restrained 16% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Go Ben is rendered as rgb(115, 118, 86), where the green channel leads at 118, with red and blue channels close behind. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Go Ben translates to a CMYK breakdown of 3C 0M 27Y 54K. A substantial black component (54%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Go Ben

CSS Variable 

:root {
  --brand-primary: #737656;
  --brand-primary-rgb: 115, 118, 86;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#737656',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 3%
M: 0%
Y: 27%
K: 54%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(115, 118, 86)
rgba(115, 118, 86, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

23 brand s with colors near 66° on the color wheel

Linktree logo
Linktree
Robinhood logo
Robinhood
Snapchat logo
Snapchat
Ferrari logo
Ferrari

Frequently asked questions

What color is #737656?
#737656 is Go Ben, a neutral medium color with RGB values of 115, 118, 86. It has a hue of 66°, 16% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #737656?
The RGB color code for #737656 is rgb(115, 118, 86). This means it contains 115 red, 118 green, and 86 blue in the RGB color model.
Is Go Ben a warm or cool color?
Go Ben (#737656) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #737656 in CSS?
You can use #737656 in CSS with: background-color: #737656; or color: #737656; or as an RGB value: rgb(115, 118, 86). For print design, use CMYK: 3%, 0%, 27%, 54%.

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