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Waterloo

#72718E

Waterloo is a cool medium color with the hex code #72718E. This muted hue can be represented as RGB 114, 113, 142 in digital design or CMYK 20%, 20%, 0%, 44% for print applications. Find matching Pantone color.

Waterloo color values

HEX
#72718E
RGB
114, 113, 142
HSL
242°, 11%, 50%
CMYK
20, 20, 0, 44

Shades & tints

Darker Lighter

About this color

Waterloo sits at 242° on the color wheel with 11% saturation and 50% lightness, placing it in the blue segment of the spectrum. Its restrained 11% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Waterloo is rendered as rgb(114, 113, 142), where the blue channel is highest at 142, anchoring the color in the cool register. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Waterloo translates to a CMYK breakdown of 20C 20M 0Y 44K. With a moderate key (44%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Waterloo

CSS Variable 

:root {
  --brand-primary: #72718E;
  --brand-primary-rgb: 114, 113, 142;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#72718E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 20%
M: 20%
Y: 0%
K: 44%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(114, 113, 142)
rgba(114, 113, 142, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #72718E?
#72718E is Waterloo, a cool medium color with RGB values of 114, 113, 142. It has a hue of 242°, 11% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #72718E?
The RGB color code for #72718E is rgb(114, 113, 142). This means it contains 114 red, 113 green, and 142 blue in the RGB color model.
Is Waterloo a warm or cool color?
Waterloo (#72718E) is a cool color with a hue between 120-300° on the color wheel.
How do I use #72718E in CSS?
You can use #72718E in CSS with: background-color: #72718E; or color: #72718E; or as an RGB value: rgb(114, 113, 142). For print design, use CMYK: 20%, 20%, 0%, 44%.

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