Brown

Q: How do I use #724E27 in CSS?

You can use #724E27 in CSS with: background-color: #724E27; or color: #724E27; or as an RGB value: rgb(114, 78, 39). For print design, use CMYK: 0%, 32%, 66%, 55%.

#724E27

Brown is a warm dark color with the hex code #724E27. This moderately saturated hue can be represented as RGB 114, 78, 39 in digital design or CMYK 0%, 32%, 66%, 55% for print applications. Find matching Pantone color.

Brown Color Values

HEX: #724E27
RGB: 114, 78, 39
HSL: 31°, 49%, 30%
CMYK: 0, 32, 66, 55

Shades & Tints

Darker Lighter

About this color

Brown sits at 31° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 49% saturation and 30% lightness, this moderately saturated dark hue balances visibility with restraint.

In digital design, warm colors like Brown work well for calls-to-action, accent elements, and creating urgency. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Brown in print, the CMYK breakdown of 0%, 32%, 66%, 55% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Brown

CSS Variable

:root {
  --brand-primary: #724E27;
  --brand-primary-rgb: 114, 78, 39;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#724E27',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 32%
Y: 66%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(114, 78, 39)
rgba(114, 78, 39, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

10 brand s with colors near 31° on the color wheel

Frequently Asked Questions

What color is #724E27?

#724E27 is Brown, a warm dark color with RGB values of 114, 78, 39. It has a hue of 31°, 49% saturation, and 30% lightness in the HSL color space.

What is the RGB value of #724E27?

The RGB color code for #724E27 is rgb(114, 78, 39). This means it contains 114 red, 78 green, and 39 blue in the RGB color model.

Is Brown a warm or cool color?

Brown (#724E27) is a warm color with a hue between 0-60° or 300-360° on the color wheel.

How do I use #724E27 in CSS?

You can use #724E27 in CSS with: background-color: #724E27; or color: #724E27; or as an RGB value: rgb(114, 78, 39). For print design, use CMYK: 0%, 32%, 66%, 55%.