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Plum

#72276F

Plum is a warm dark color with the hex code #72276F. This moderately saturated hue can be represented as RGB 114, 39, 111 in digital design or CMYK 0%, 66%, 3%, 55% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#72276F
RGB
114, 39, 111
HSL
302°, 49%, 30%
CMYK
0, 66, 3, 55

Shades & Tints

Darker Lighter

About this color

Plum sits at 302° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 49% saturation and 30% lightness, this moderately saturated dark hue balances visibility with restraint.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Plum in print, the CMYK breakdown of 0%, 66%, 3%, 55% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #72276F;
  --brand-primary-rgb: 114, 39, 111;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#72276F',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 66%
Y: 3%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(114, 39, 111)
rgba(114, 39, 111, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 302° on the color wheel

Nubank logo
Nubank

Frequently Asked Questions

What color is #72276F?
#72276F is Plum, a warm dark color with RGB values of 114, 39, 111. It has a hue of 302°, 49% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #72276F?
The RGB color code for #72276F is rgb(114, 39, 111). This means it contains 114 red, 39 green, and 111 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#72276F) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #72276F in CSS?
You can use #72276F in CSS with: background-color: #72276F; or color: #72276F; or as an RGB value: rgb(114, 39, 111). For print design, use CMYK: 0%, 66%, 3%, 55%.

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