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Plum

#72276F

Plum is a warm dark color with the hex code #72276F. This moderately saturated hue can be represented as RGB 114, 39, 111 in digital design or CMYK 0%, 66%, 3%, 55% for print applications. Find matching Pantone color.

Plum color values

HEX
#72276F
RGB
114, 39, 111
HSL
302°, 49%, 30%
CMYK
0, 66, 3, 55

Shades & tints

Darker Lighter

About this color

Plum sits at 302° on the color wheel with 49% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 49% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Plum is rendered as rgb(114, 39, 111), where the red channel dominates at 114, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Plum translates to a CMYK breakdown of 0C 66M 3Y 55K. A substantial black component (55%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #72276F;
  --brand-primary-rgb: 114, 39, 111;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#72276F',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 66%
Y: 3%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(114, 39, 111)
rgba(114, 39, 111, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 302° on the color wheel

Nubank logo
Nubank
Dunkin' logo
Dunkin'

Frequently asked questions

What color is #72276F?
#72276F is Plum, a warm dark color with RGB values of 114, 39, 111. It has a hue of 302°, 49% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #72276F?
The RGB color code for #72276F is rgb(114, 39, 111). This means it contains 114 red, 39 green, and 111 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#72276F) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #72276F in CSS?
You can use #72276F in CSS with: background-color: #72276F; or color: #72276F; or as an RGB value: rgb(114, 39, 111). For print design, use CMYK: 0%, 66%, 3%, 55%.

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