Purple

Q: How do I use #720297 in CSS?

You can use #720297 in CSS with: background-color: #720297; or color: #720297; or as an RGB value: rgb(114, 2, 151). For print design, use CMYK: 25%, 99%, 0%, 41%.

#720297

Purple is a cool dark color with the hex code #720297. This vibrant hue can be represented as RGB 114, 2, 151 in digital design or CMYK 25%, 99%, 0%, 41% for print applications. Find matching Pantone color.

Purple color values

HEX: #720297
RGB: 114, 2, 151
HSL: 285°, 97%, 30%
CMYK: 25, 99, 0, 41

Shades & tints

Darker Lighter

About this color

Purple sits at 285° on the color wheel with 97% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 97%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Purple is rendered as rgb(114, 2, 151), where the blue channel is highest at 151, anchoring the color in the cool register. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Purple translates to a CMYK breakdown of 25C 99M 0Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple

CSS Variable

:root {
  --brand-primary: #720297;
  --brand-primary-rgb: 114, 2, 151;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#720297',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 25%
M: 99%
Y: 0%
K: 41%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(114, 2, 151)
rgba(114, 2, 151, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 285° on the color wheel

Frequently asked questions

What color is #720297?

#720297 is Purple, a cool dark color with RGB values of 114, 2, 151. It has a hue of 285°, 97% saturation, and 30% lightness in the HSL color space.

What is the RGB value of #720297?

The RGB color code for #720297 is rgb(114, 2, 151). This means it contains 114 red, 2 green, and 151 blue in the RGB color model.

Is Purple a warm or cool color?

Purple (#720297) is a cool color with a hue between 120-300° on the color wheel.

How do I use #720297 in CSS?

You can use #720297 in CSS with: background-color: #720297; or color: #720297; or as an RGB value: rgb(114, 2, 151). For print design, use CMYK: 25%, 99%, 0%, 41%.